Introduction to Email Marketing

E-mail is one of the oldest tools that people used for marketing. It is one of the cheapest marketing methods used even today. Now there are various tools available to quicken the whole e-mail marketing process.

But for beginners who want to start e-mail marketing and do not know the ins and outs of the process, here are some simple steps to guide you through the e-mail marketing process.

Before that, if you want to become an expert in e-mail marketing and other forms of digital marketing, Check out our digital marketing course at Sprintzeal. Without further ado, let's dive in.

Steps to Starting your E-mail Marketing Journey

 

- Knowing your audience. 

You should know the demographics of your audience and provide an e-mail that can cater to their needs and help them look for things they want effectively.

 

- Setting goals.

You should not keep your expectations too high or too low. You should set realistic goals.

Remember to assess your strengths and weaknesses, and based on that you should strategize on how to increase your customer count and provide them value through your products and services.

Setting definable goals can help create a solid base for your campaign.

 

- Making a credible list of contacts.

While one can go about the process by meeting people one by one and securing their e-mails, it is very time-consuming to put it into practice.

To save your precious time you can use some of the free tools, solely built for this purpose.

“Omnisend” and “Sendinblue” are some of the best available. We will go into the details of this in the upcoming headings.

 After getting the list of contacts, it’s time to engage your audience through your emails. Try to build trust between yourself and your customers.

Customizing your emails according to the needs of your customers will guarantee a relationship that will last for years and thereby you gain permanent customers who are loyal to you.

 

- Consistent efforts in creating content. 

Coming up with new content can be tiring, but if done correctly it can provide a significant number of faithful customers.

One can hire freelancers to create the content for you or you can come up with your own original content for your e-mails in order to engage your customers.

Content creation for your e-mail campaign can help you engage the customers and keep them occupied.

By following the above-mentioned steps, you can create your own e-mail marketing campaigns and promote your brand.

Improve your marketing skills further by learning what is SEO from our blogs.

List of E-mail Marketing Tools

 

Sendinblue:

 This tool provides you with 300 emails per day on the free version. While the paid versions remove the sending limit and provide various plans that one can choose from and subscribe to according to our needs. The paid plan starts at $25 per month.

 

Omnisend:

This tool serves a similar function to Sendinblue but provides 500 emails per day instead. This tool is used not only for e-mail marketing but for other types of marketing as well. Its paid plans start from $16 per month.

 

Mailchimp:

 This tool’s free plan starts with 2000 subscribers and 10,000 emails per month. Paid plan starts from $9.99 per month.

You can use the free versions of these tools but if you want to get ahead of the competition, it is recommended that you use the paid versions. Some of the tools can cost quite a bit of money. You should find the ones that best work for you.

 

Advantages of E-mail Marketing

 

- An email is a cost-effective way of marketing: it does not cost any money to send an e-mail.

- It can spread quickly and reach many people within a short period of time, as all one must do is forward the mail to their acquaintances and they will, in turn, forward it to their acquaintances, this will help the e-mail reach a larger audience.

- It is less intrusive when compared to telephonic marketing. One can just read the e-mail whenever one wants and not be forced to hear unnecessary chatter which is a characteristic of telephonic marketing.

- One can personalize an e-mail and suit the needs and likes of a customer or a group of customers. If done right it can result in increased sales.

- Adding designs for embellishment. Decorating your e-mail can help in attracting the attention of your customers towards your product or service.

 

Advanced Tips for Professionals

-  Clearing invalid or nonexistent emails:

By cleaning up all the invalid emails from your list, you should be able to make room for the ones that are genuine.

As we read earlier, there is a limit to the number of emails that can be sent through a free plan.

 People who cannot afford the paid version of a marketing tool should be selective of their list of recipients. Thus, this method is useful for these people.

 

- Defining your goal:

For a successful campaign, you should know precisely about the value of the product you are offering to the customer.

Without knowing the value of your product can you explain to your audiences its features?

 

- Good designing practices:

With the technology present today, one can add original designs or select from the methods available in the templates.

One should also be careful about the contrast between the design and the content of the email. In case they do not complement each other well, there is a chance of losing customers.

 

- Proofreading and editing the final copy:

One should make sure that there are no errors in the final copy and that it is able to convey the exact message that it was intended to convey.

 

Conclusion

To make an e-mail marketing campaign successful one should be able to understand the target audience, and provide them with value through one's products and services.

There is no point in making an excellent email copy for your campaign and not providing the customer with what he wants.

One of the ways to do that is by learning new things related to marketing and IT business on the Sprintzeal website.