Online branding - Examples & Strategies

What Is Online Branding?

Online Branding is a key component of Digital Marketing and it involves promoting a brand using the internet and social media channels. Online branding can be done through a website, blog, social media profile, or online advertising.

Uses of Online Branding include- identifying a customer base, telling a brand's story, and driving traffic and sales to a company's website.

Overall, it helps in building a company’s online presence and reaching a larger audience.

 

Why Is It Important For You?

Online branding can help you in creating an online presence for your company. We all know how important online presence is for a company.

Ever since the onset of the digitalization trend, the value of having an online presence cannot be underestimated. It has become something essential for a company today.

If you are planning to start your own company one day, it will be a plus for you if you are aware of how branding works. Knowing the basics itself will give you an edge over the competition.

Having an online presence will help you generate traffic toward your website. Consequently, you will be making a profit with your company.

 

Benefits Of Understanding Online Branding Principles

Once you start your own company, these are the benefits that online branding will provide you:

- First and foremost, it will help you grow your sales.

This can be done by creating informative blog posts or articles that include links to your company's website.

- Secondly, it will imprint your company’s image into the minds of your customers, so that whenever they think of buying a product or service your company will come to their minds. This will provide you with a dedicated customer base that will choose the product or service of your company over your competitors.

- Thirdly, this will reduce your company’s marketing expenditure, as there will already be a customer base that is dedicated to your company, and you will no longer require the same amount of effort as you did in the beginning for your advertising campaigns. Therefore, more profit.

- Last but not least, it will help your company attract a large amount of audience and that will give you huge amount of following on social media. You can use the following in a number of ways.

For example, you can increase the engagement with your audience and strengthen your brand image, or starting a new business would become much easier as you do not have to start from scratch, because you already have your followers as your potential customers.

 

 

Some Strategies To Strengthen Your Online Branding

Here are some pointers to enhance your online branding:

 

 

1) Enhance your about us page:

The about us page should tell you about a company’s purpose of existence and its strengths. Working on a course page with your team will allow you to get in touch with the purpose of your company and its brand language.

This will allow your brand to consolidate its brand image in the minds of your audiences.

2) Creating buyer’s personas:

Your buyer’s personas should be based on the market research and historical data of your product or service.

At first, you could go through the data of a product or service that is similar to yours.

After getting some insights into the market of similar products or services, create your buyer’s personas. These will help you target the right audience.

As your business takes off, you will be able to collect demographic data from your customers. This in turn will help you analyze your products and their reception from your customers.

Then, you can create another set of buyer’s personas based on the data of your own customer base. This will give you a clearer insight into your product or service.

3) Creating your brand’s style guide:

The most essential part of your brand’s style should include consistency. Being consistent with your brand style will help your audience recognize your brand easily.

You should take time to create your brand’s style, some of the things you should focus on while creating your brand style are:

-Your brand’s mission/goals

-Your brand story (the reason you exist)

-Adjectives to describe the brand, as well as adjectives to -describe what the brand is not

-A description of your audience (your buyer personas)

-Notes about language to avoid

-Your brand color palette

-Your brand typography (the fonts you will use)

-Approved versions of your logo and descriptions

You could make use of these factors to create your very own brand style.

4) Encourage user-generated content:

Engagement with your audience is one of the best parts of online branding. You can directly interact with your audiences through social media platforms, where they spend most of their time.

Tell them to share your content with their followers, it could be your blog posts or unboxing videos of your products.

You can provide them with small prizes based on the number of posts they shared with their followers. You can even hold online contests.

5) Using influencers:

You can partner up with an influencer to promote your brand among that influencer’s followers. This will help you reach a new audience base, and provide you with an increased sales opportunity.

You can tell the influencer to mention your products in his blogs or make a video of that influencer sharing his experience with your product to his followers.

This will help both you and your partner influencer to gain new followers.

It would not be easy to get a social media influencer or a famous personality to promote your brand, but influencer marketing campaigns have a proven record of bringing new customers to your brand.

You can promote your own business or promote others businesses by becoming a brand manager. This profession will likely transform into online brand manager in the future, as online branding would be the trend for upcoming years in the digitalized society.

 

A Few Examples Of Online Branding Done Right

1) Apple: - This electronic company fuels engagement with user-generated content and uses gamification to reward and encourage constructive participation. It is one of the electronic giants for a reason.

2) Lego: - Lego has been in the market for years, it has successfully developed a customer-based product ideation system. Here the customers provide product ideas to the company and they are in constant engagement with the company throughout the product creation process.

3) Airbnb: - This company provides space to stay throughout the world and through this, they build relationships and get to know the culture of various places. They are one of the pioneers of such novel idea, which plays a part in making them successful.

 

Conclusion

The knowledge you gained by reading this article will help you create your own brand image in the minds of your customers. Being consistent with your brand style is a must, you can use the above-mentioned strategies to do your online branding.

Whether you are an employee or an employer, this article will help you create or strengthen your brand, by teaching you the basics of online branding.

Utilize what you learned from this article and create a successful brand for yourself.

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